our story

our founder & story

The Living Beauty Cancer Foundation was founded in 2005 with the goal of providing supportive services to women along their cancer journey. At that time, Living Beauty’s founder, Amie Satchu, was running an internationally distributed hair care company specializing in wigs and hair extensions. Wanting to give back to the women with cancer who purchased her products, she decided to launch a non-profit that would provide beauty products and makeovers to women living with cancer. In the midst of incorporating the nonprofit organization, Amie’s own mother, Joni Petersen, was diagnosed with multiple myeloma. With her mother as the driving force, The Living Beauty Cancer Foundation was born, and Amie’s mission to provide emotional and physical support to women with cancer became her central focus and passion.

Although the Foundation’s original intent was to focus on “look good, feel good” events, it rapidly expanded to meet the complex emotional and physical needs of women cancer patients, known as “Living Beauties.” Through its holistic approach, the Foundation educates, uplifts, and empowers women along their cancer journey. It has primarily grown through word-of-mouth recommendations, making the organic relationships shared by its Living Beauties one of its unique strengths. Through Joni’s personal journey as a social worker, the organization learned the value and importance of creating a strong support system for the women it serves and understands how that support can impact their quality of life and health outcomes.

Currently providing services to more than 1,300 women, the Living Beauty Cancer Foundation offers a myriad of events, support services, and resources to any woman on the cancer journey, whether newly diagnosed, in mid-treatment, or beyond.

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mission & values

OUR MISSION

The Living Beauty Cancer Foundation aims to educate, uplift, and empower women with cancer by providing them with opportunities to explore wellness and healing modalities while also developing a sense of community with other women on the same path.

OUR VALUES

The Living Beauty Cancer Foundation believes that empathy, compassion, and sensitivity to the human condition are what allow us to truly and selflessly help others above all else. We also believe that our integrity and determination to empower our participants in their healing journeys guide us in our service to them. In all of our endeavors at Living Beauty Cancer Foundation, we will uphold these core values.

Living Beauty Cancer Foundation is a 501(c)(3) non-profit organization, functioning as an activity and service-oriented organization dedicated to uplifting the lives of women living with cancer and cancer survivors. By offering innovative solutions to the challenges that women face on their cancer journeys daily, Living Beauty is able to realize its mission.

OUR PURPOSE

It is estimated that in 2024, more than 972,060 women in the United States will be diagnosed with cancer. Hospitals are beginning to acknowledge the importance of treating the whole person and are incorporating integrative wellness centers that offer complementary therapies. Recognizing this need since 2005, we have been driven by the understanding that the challenges women face on their cancer journeys are complex and multifaceted. Living with cancer and the harsh treatments that often accompany the disease are known to lead to isolation, depression, high stress, anxiety, decreased physical ability, and altered physical appearance.

With this in mind, programs are specifically designed to facilitate the healing of the individual as a whole: mind, body, and spirit. Living Beauty cares about each individual woman and applies our wrap-around approach to provide women with education, knowledge, and skills to combine their traditional medical treatment with alternative treatment options that address all aspects of a patient’s life. We aim to offer support for our “Living Beauties” that gives them the tools and empowers them to aid in their continued healing, regardless of where they are on their cancer journey or what challenges they may be facing at any given time related to their cancer experience.